Social media is important to leverage your business

Prior to any strategy, it is important to set your goals correctly. If you are a supplier or manufacturer, it is essential to aim at sale-representatives and end users.

Thus, it is necessary to understand who you specifically target within the industry. Simultaneously, you also have to exhibit information to fellow colleagues and competitors.

Statistics prove the importance of internet advertising. In 2009, 8.7% of the entire advertising revenue of USA is predicted to be invested on the web. And on an average, 10 percent of online leads is easily converted, which is certainly impressive as most companies prosper on much lesser than that.

SMO is the use of social media to boost your website’s marketing strategies by spreading awareness and also participating in social networking. SMO and SMM strategies fit under viral marketing techniques and tries to create a buzz is about your website in the industry, eventually resulting in a serious growth of traffic and converting your company’s goals.

With the help of social media, your company can interact within the industry and exchange common perspectives, opinions, insights and other experiences. Thus, SMP helps you connect to your industry better!

One of most frequently asked questions is: “Which channels should we include in our company’s SMO strategies?” Here’s helping you achieve answers to that:

...READ THE COMPLETE ARTICLE