Wednesday, July 28, 2010

List your business in Industrial Web Directory

Listing your company and services in reputable web directories helps in promoting a brand successfully. Web directories or business listing directories comprise of a wide collection of website listings classified under diverse categories. Once you submit the website, it gets verified and accepted. Approved websites get listed under the relevant categories and can be used for the business purpose. A business listing directory is useful in getting your company the required business leads that are essential for business growth. Submit your website and company details to a business directory and get your brand that needed exposure.

Usually, there are two types of web directories. Some offer free services while some charge for inclusion. Paid directories are reliable as they assure you a short period of time for a website review. Moreover, they provide additional benefits such as higher page ranking, direct hyperlinks of the respective business pages and adequate space to introduce and advertise your company.

Directories like Industrial Web Directory (IWD) facilitate the process of transforming the business performance with an effective lead generation program. IWD was launched by the Industrial Web Center known as IWC, which is a certified partner of Microsoft. With more than 10 years of online experience, IWC has delivered over 200 websites and other online services to numerable suppliers and distributors in US.

Key benefits provided by IWD:

§ Industrial Listing

Advertise your company by listing on IWD and attract millions of potential customers on the internet. You can get your company listed in numerous product or service categories as per your requirement and expand your scope of attracting industrial buyers.

§ Guaranteed Business Leads and Steady Traffic

Receive business leads to increase your company sales whenever a potential customer tries to search for keywords related to your company, product or service. IWD makes sure that there is a consistent flow of daily traffic to the directory that eventually showcases your company profile.

§ Upload Company Description, Company Logo and Products

Introduce your company to industrial customers by showcasing a customized company description, logo and the offered products/services. IWD also recommends you to include website addresses and other contact details for customers’ convenience.

§ SEO Friendly Profile Page

Every company profile page on IWD is completely SEO friendly to attract ample traffic from leading internet search engines.

§ Get RFQs via Email

Receive requests for Quotes and other product or service related queries from industrial buyers straight into your inbox for further opportunities in sales.

§ Google Maps

IWD has included Google Map and Google Street Map to guide customers to your commercial address. These maps are updated automatically after you submit your postal addresses.

§ Free News Articles and Newsletters

Keep yourself updated with contemporary industrial news topics and events by visiting our in-house news page and our blog. The IWD Newsletter is sent to you via email every month and it is prudent to subscribe to it and stay updated.

§ Publish Press Releases and Testimonials on IWD

Keep your customers, colleagues and competitors updated by publishing your company’s press releases on IWD. Write and receive testimonials from existing customers and fellow industrial colleagues to earn goodwill.

Increase your chances of website acceptance; submit to our directory. Become a valuable IWD customer and experience stupendous business growth.

Get listed Online in Industrial Web Directory

Online business listing is possible with industrial listing directories or online business directories. Directories like IWD (Industrial Web Directory) offer an effective lead generation program that gets you potential business leads and helps you enhance your online business performance to a greater extent. Get your company listed on a reliable industrial listing directory like IWD and expand your scope of attracting industrial buyers to your company. The IWD lead generation program provides you following benefits.

List your company under numerous product or service categories as per your requirement

  • Showcase your company profile with important details
  • Get your company profile optimized with high ranking keywords
  • Receive requests for quotes from potential industrial buyers
  • See your sales opportunities increasing with every visit

You just have to follow three easy steps to benefit from the lead generation program offered by the business directory online -

Ø Get listed

Get your company listed by filling the company registration form and your profile will appear under the product or service categories that you select. IWD also recommends you to include website addresses and other contact details for your customers to reach your faster. Moreover, IWD has included Google Map and Google Street Map to guide customers to your commercial address.

Ø Get connected

Buyers search for your product or service and connect to you via emails or by visiting your company website; and also by Requesting for Quotes (RFQs) on your offerings. IWD makes sure that there is a consistent flow of daily traffic to the directory that eventually showcases your company profile and makes you more visible in the online space.

Ø Get Leads

IWD sends you the leads via email with detailed information, which you can also view by logging into your IWD account. Along with leads, get product or service related queries from industrial buyers straight into your inbox.

Thus, the IWD lead generation program can get you guaranteed business leads and industrial buyers. Advertise your company by listing on IWD and experience tremendous growth of your business and brand

Thursday, December 3, 2009

Social media is important to leverage your business

Prior to any strategy, it is important to set your goals correctly. If you are a supplier or manufacturer, it is essential to aim at sale-representatives and end users.

Thus, it is necessary to understand who you specifically target within the industry. Simultaneously, you also have to exhibit information to fellow colleagues and competitors.


Statistics prove the importance of internet advertising. In 2009, 8.7% of the entire advertising revenue of USA is predicted to be invested on the web. And on an average, 10 percent of online leads is easily converted, which is certainly impressive as most companies prosper on much lesser than that.


SMO is the use of social media to boost your website’s marketing strategies by spreading awareness and also participating in social networking. SMO and SMM strategies fit under viral marketing techniques and tries to create a buzz is about your website in the industry, eventually resulting in a serious growth of traffic and converting your company’s goals.


With the help of social media, your company can interact within the industry and exchange common perspectives, opinions, insights and other experiences. Thus, SMP helps you connect to your industry better!


One of most frequently asked questions is: “Which channels should we include in our company’s SMO strategies?” Here’s helping you achieve answers to that:


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Importance of Waste Reduction

How reducing waste matter is important for industrial manufacturers.

Lean manufacturing, also known as lead production or waste reduction, or simply as ‘Lean’, is a type of production which essentially considers the expenditure of resources for any given industrial goal, targeting ways to deduct elimination while manufacturing. The concept of lean production is centered on creating and marinating more value with less waste.

The industry has been experiencing the need to grow at any cost since the last couple of decades, simultaneously maximizing revenues by feeding the ever increasing demands of the greedy world. Thus, higher production of products and higher the waste.


There are numerous ways to initiate methods of industrial waste reduction...

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Wednesday, December 2, 2009

Importance of Industrial Internet Advertising

Why is advertising equally necessary for industrial companies?

"Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers."


Most industrialists have started to implement advertising techniques to their business after understanding its importance, while there are still a few who don’t believe in it.

Advertising concentrates mainly on attracting customers and increasing sales, but it’s much more than that when it comes to industrial advertising. Along with the key motive of selling, it also helps consumers being informed about your existing and upcoming products or services and extends the awareness rapidly.

The general market is dominated by consumers’ choice between ever increasing competitive brands, irrespective of the products or services you are looking for. Thus, it is essential to establish and maintain a better image than competitors to win consumers and eventually the market.

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Tuesday, December 1, 2009

Want green? Go green.

“There is a sufficiency in the world for man's need but not for man's greed.” ~Mohandas K. Gandhi

How ‘going green’ can benefit your business.


Going green is becoming the trend amongst businesses in the United States. Small and large companies continue to find initiatives to reach a higher level of savings while others are joining this race. And it’s much more than merely the concept of global warming.

So, what does going green exactly mean? It concerns the initiatives of adapting your lifestyle in order to incur lesser damages to the environment and making your work-place eco-friendly and environmentally-responsible.


With increasing energy prices and fighting for profits, industrial companies are looking for alternatives to save money, and going green is one of the easiest techniques.


There are various ways to save-up on costs, here are just a few:


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